A squeak is defined as a high-pitched sound or success in achieving something by a very narrow margin.
That means there was a moment it could’ve went wrong, a moment the balloon almost burst for being an idea that’s too hungry or too risky.
But it didn’t. The idea prevailed. It squeaked past fear and doubt, just enough, to let out a clarion cry of success.
This is what we call a squeaky idea.
LES SQUEAK is a collective of creatives and multidisciplinary thinkers who come together to produce squeaky ideas.
The ideas take many forms, from multimedia campaigns, brand design, filmmaking, and product development, to digital worlds and formats we haven’t dreamed of yet.
We are writers, art directors, artists, producers, directors, composers, poets, designers, and object makers.*
We are committed to making things and feelings, creative that is submerged in culture, and original ideas that last forever.
Founders
LES SQUEAK was founded by Laura Serra and Louis-Nicolas Imbeau, two highly recognized veterans of the advertising and music industries.
Laura Serra
Head of Creative + Clients
Laura (Lala) is a true multi-hyphenate creative leader with over 15 years of experience in advertising, across a wide range of disciplines including traditional advertising, digital, design, PR, experiential marketing and integrated commerce.
She’s led some of Canada’s top agencies, including Narrative and Bensimon Byrne in Toronto, and in her last role as Executive Creative Director at Mosaic North America, she also led all content production for Canada and the US.
Her breadth of industry experience and work on global brands, from Nike and Converse to Youtube, Google, and Audi, give her the unique ability to solve problems with channel-agnostic, culturally-driven ideas but also, how to produce them efficiently and effectively.
Louis-Nicolas Imbeau
Head of Production + Ops
Nic (Vlooper) has over 20 years experience in the advertising and music production industries as an acclaimed composer, and mixing engineer, who’s worked with top brands like McDonald’s, YouTube, Audi, and Uber Eats.
Vlooper’s experience as the Executive Producer at Cuz Creation, a film and music production studio in Montréal, and a cousin studio of LES SQUEAK, brings built-in music and film/content production capabilities to every project, with an extended family of producers, composers, directors and editors.
Vlooper’s deep rooted and respected presence in the music scene, as well as his role in one of Quebec’s most famous hip hop groups, Alaclair Ensemble, brings a culturally-connected force to everything we do.