CONVERSE WEAPON
A digital stunt / virtual out of home campaign to launch the return of the legendary Converse Weapon in Vancouver, Toronto and Montréal, in partnership with Foot Locker Canada.
Made for mobile. Best viewed on mobile.
Creative / Production
From 3D animation to 3D printing, the campaign included a 3D printed mini Weapon keychain as a gift with purchase in Foot Locker stores across Canada.
The program also included a multi-layered influencer campaign, executed in partnership with Midnight Lab, that ignited the sneaker obsessed community across Canada by: collaborating on the hero digital stunt content, as well as a series of styling/unboxing videos.
