A squeak is defined as a high-pitched sound or success in achieving something by a very narrow margin.
That means there was a moment it could’ve went wrong, a moment the balloon almost burst for being an idea that’s too hungry or too risky.
But it didn’t. The idea prevailed. It squeaked past fear and doubt, just enough, to let out a clarion cry of success.
This is what we call a squeaky idea.
LES SQUEAK is a collective of creatives and multidisciplinary thinkers who come together to produce squeaky ideas.
The ideas take many forms, from multimedia campaigns, brand design, filmmaking, and product development, to digital worlds and formats we haven’t dreamed of yet.
We are writers, art directors, artists, producers, directors, composers, poets, designers, and object makers.*
We are committed to making things and feelings, creative that is submerged in culture, and original ideas that last forever.
LES SQUEAK was founded by Laura Serra and Louis-Nicolas Imbeau, two highly recognized veterans of the advertising and music industries.
Laura (Lala), Head of Creative & Clients
Lala is a true multi-hyphenate creative leader with over 20 years of experience in advertising editorial. She’s led some of Canada’s top agencies, including Narrative and Bensimon Byrne in Toronto, and produced award-winning work across a wide range of disciplines including traditional advertising, digital and design, public relations, experiential marketing and integrated commerce.
In her last role as Executive Creative Director at Mosaic North America, she led all creative and content production for Canada and the US and helped raise the agency’s profile and rankings in the Canadian ad industry with her work on Youtube, Uber Eats, Audi, and Google.
This breadth of experience provides her with a unique ability to creatively solve problems with channel-agnostic, culturally-driven ideas but also, how to produce them efficiently and effectively.
Louis-Nicolas (Vlooper), Head of Production & Operations
Vlooper has over 20 years experience in the advertising and music production industries as an acclaimed composer, and mixing engineer, who’s worked with top brands like McDonald’s, YouTube, Audi, and Uber Eats.
Vlooper’s experience as the Executive Producer at Cuz Creation, a film and music production studio in Montréal, and a cousin studio of LES SQUEAK, brings built-in music and film/content production capabilities to every project, with an extended family of producers, composers, directors and editors.
Vlooper’s deep rooted and respected presence in the music scene brings a culturally-connected force to everything we do.
Learn more about our story