WESTECK
A BRIGHT AND BOLD BRAND RESET FOR WESTECK WINDOWS + DOORS THAT INCLUDED: A REIMAGINED BRAND IDENTITY COMPLETE WITH A NEW LOGO DESIGN, COLOR PALETTE, typography, image treatment and new tagline, "ambitious ideas live here." we also re-launched the brand with an experimental, new brand video produced 100% with ai. the video leveraged several different ai platforms to achieve an aspirational and inspirational tone with the seemingly impossible challenge of ensuring all products shown WERE 100% (or at least 99%) to spec - an amazing achievement. the video also included shorter, snappier cutdowns for social and paid media. in addition to the brand video, we also did the social strategy and design for their organic and paid social assets, which included a mix of short videos, imagery, and graphics.Creative / Production
